SEO and Digital marketing Specialist

Job Responsibilities

• Plan and execute SEO and digital marketing strategies to drive traffic, leads, and business growth

• Perform keyword research, website audits, and on-page, off-page, and technical SEO

• Optimize content for search intent, Content SEO, and E-E-A-T guidelines

• Monitor search engine algorithm updates and optimize SEO strategies accordingly

• Manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube

• Manage Meta Ads campaigns with audience targeting, scaling, and A/B testing

• Plan and optimize campaign budgets, bidding strategies, and cost efficiency

• Set up and monitor conversion tracking using GA4, GTM, and pixels

• Execute retargeting, remarketing, and lead funnel strategies

• Handle social media campaigns and content planning across major platforms

• Track campaign performance and optimize for ROI and conversions

• Conduct competitor research and identify growth opportunities

• Work closely with sales, content, and design teams

• Prepare performance reports and insights for management

Tools & Skills Required

• SEO tools: Ahrefs / SEMrush / Screaming Frog

• Analytics & tracking: GA4, GTM, Google Search Console

• Paid platforms: Google Ads, Meta Business Manager

• CRM & automation tools (HubSpot, Zoho – good to have)

• Understanding of CRO and A/B testing

Requirements

• 3–5 years of hands-on experience in SEO & digital marketing

• Strong knowledge of SEO, paid campaigns, analytics, and performance tracking

• Experience in lead generation, performance marketing, and budget optimization

• Data-driven mindset with good communication skills